Make good copies
Copywriting (“copy” for those familiar with Digital Marketing or “copies” when in the plural) is the persuasive text that makes someone click on your offer.
Even when you use an image, video or audio, that is displayed , the dynamics of what is shown and what is said to convince a person to click on your message !
To write good copies, you hong kong telegram data need to know the audience you want to impact , knowing:
- How he speaks;
- What interests do you have;
- What topics make you react;
- And how your company can connect with it using this information!
Just by improving your copies with mental triggers and Neuromarketing , you will see amazing results in increasing non-material motivation for call center operators your CTR because persuasive text is what convinces someone to stop what they are doing to trust your proposal.
In a low Click Through Rate campaign, try to bring your copy closer to the way your audience speaks in the real world: the effects can be immediate!
Search keywords
Once you’ve nailed your copywriting, you’ll need to make sure your irresistible message reaches the people most likely to click on it.
To appear exactly to the audience china numbers you want to reach, it is essential that you research the keywords that these people will use when searching the Internet for products, services or information related to your business!
By keywords, I mean not just the words themselves, but also compound terms and short phrases : everything that your audience is likely to use to ask questions in search engines or on social media!
If you were selling healthy dog food, for example, your content strategy would need to include some variation of the following keywords:
- Vegan dog food;
- Healthy food for dogs;
- What can a dog eat;
- How to prepare my pet’s food, and so on!
Spend some time thinking about this and then try it out for yourself by putting yourself in your ideal customer’s shoes when searching on search engines — even the platforms will give you keyword ideas you hadn’t thought of before!
Tip: Top 10 Keyword Tools + 1 Free Gift
Perform A/B testing
Have you written compelling copy and made sure to use the keywords that are most likely to get your message across to your target audience? Now it’s time to test variations of one element at a time through A/B testing !
Also known as “split testing,” A/B testing does precisely that: it compares the performance of item A against the performance of item B.
When I talked about testing a variation of just one element, I meant it literally: since the goal of split testing is to identify each element capable of increasing your CTR , you need to compare version A to version B by changing just one item at a time!
In version A of an ad, for example, you include everything you planned for your campaign — but in version B, you repeat all the elements except for the image , which you choose a different one for.
After running for some time, you compare the performance of ad A with B to see which one performed better .