Brand personality
Together, word choice, writing style, and level of formality give a brand personality .
With so many people selling the same things, on the same channels, with the same tricks, to the same people, an original personality becomes the real product in the Internet age!
Therefore, it is good to start by qatar telegram data choosing what type of personality your brand needs to show to attract and convert the ideal type of customer.
Whether it’s an energetic, trustworthy, fun, or friendly personality (among dozens of other possibilities), having a personality and sticking to it across all communication channels makes a company become someone rather than something .
By moving from a ” thing ” to a ” who ,” a company moves sales from a question of “if” to a question of “when” — and “how much”!
Tip: Brand Positioning: Digital Marketing Examples
How to define your brand’s tone of voice?
Since it is first important to impact on society know in order to sell more online, a target audience survey is not a bad idea.
An analysis like this helps you understand consumers’ preferences, characteristics, and desires — elements that manipulate each piece of content to convert as many people as possible!
After the analysis, or if research qatar data is not an alternative, the next step is to create one or more personas to identify the most appropriate language and communication style for each type of potential customer.
You probably already know the basics because, here on the Orgânica blog , we talk a lot about personas . But it’s always good to ask yourself:
- Are we talking to more men or women?
- How old?
- Living where?
- Do they have an accent over there?
- Slang from the region?
- Forbidden words?
Create as many personas as necessary and propose clear guidelines in some type of documentation to follow whenever the team communicates with these audiences.
Developing strategies at this level of detail allows you to capture customers at different stages of the purchasing journey . No contact is lost!
Examples of brands with different tones of voice
Nubank
Nubank is the first example that comes to mind because it was one of the first brands to see potential in a service (and a tone of voice) aimed at young people , accustomed to the Internet and tired of bureaucracy!
Using a positive and extroverted vocabulary , which forces a common intimacy for young people (but which is serious when necessary), the brand grabbed a piece of the market that was very little explored and became what it is.
Burger King
Burger King did something similar: it decided to simplify prices, target a more popular audience , but offer a “gourmet” experience.