The linear sales funnel has long since outgrown the modern marketing concept. How the Inbound Sales HubSpot uses a flywheel to represent the inbound marketing concept, which includes inbound sales. Originally invented by James Watt as a machine element, the flywheel, in the inbound context, comes into play precisely where the sales funnel reaches its limits. Read what the flywheel is all about.
The sales funnel represents a process that concludes with the acquisition of a customer, while the flywheel continues to rotate. The customer is further involved in processes to constantly increase the company’s success.
A direct comparison of the sales funnel with the flywheel clearly shows the biggest difference between the two concepts.
How does the flywheel work?
At the end of the sales funnel is the customer, who completes the indonesia phone number library lead nurturing process . How the Inbound Sales This is where the most effort is put into stimulating the interest of potential customers, inspiring them, and ultimately converting them into customers.
The flywheel, on the other hand, keeps the customer with the company even after the deal is closed, working to close further deals and, ideally, to win them over as a promoter. The flywheel distributes its power not only to marketing and serp: what it is and how to use it to generate more leads sales, but also to post-deal service, cross-selling and upselling options, and word of mouth.
While the funnel ultimately loses the energy a new customer brings, the flywheel retains it by symbolically continuing to spin. The faster the mechanical flywheel spins, the less friction there is, and the larger and heavier it is, the more energy it has.
Minimize friction
Therefore, it is important to reduce friction in the wheel to a minimum.
With inbound methodology and marketing automation, this is possible. This ensures shopping data optimal coordination between the individual teams—marketing, sales, and service. Only when these teams work hand in hand can the flywheel turn smoothly.
Read more about marketing automation:
- What is marketing automation?
- MarTech: How important are workflows in your CRM system landscape?
- Digitalization & Inbound: The strategy behind an email workflow
- HubSpot Content Generator: Create AI content directly in HubSpot
Once you increase the wheel’s speed and minimize friction, you’ll also gain more satisfied customers. And these will lead to a “heavier wheel,” which in turn generates more energy when spinning.