Whether through web search results, social media, or the classic call to action at the end of a blog article, internet users reach landing pages in numerous ways. These pages offer specific services, such as white papers or checklists, in exchange for user data. Landing Page Elements This is how companies guide interested parties or leads through the lead nurturing process to become customers and fans. However, for this to happen, a user must first be convinced to actually share their data with the company. The elements of a landing page are crucial here. Read what you need to consider when creating a landing page.
Every single element on a landing page helps to inspire visitors about your offer:
An appealing headline
As with blog articles, the headline on landing pages is extremely israel phone number library important. It’s the first thing a visitor sees and determines whether they continue reading. The headline should therefore immediately pique a potential customer’s interest and clearly communicate what the landing page is about and what the reader can expect.
Ask yourself the following questions:
- Who do I want to address?
- What solution do I offer visitors?
- Is it immediately clear to the visitor what it is about ?
Be sure to focus on the potential customer and elements that make up a brand’s tone of voice their problems. Landing Page Elements Very few will like a company that only talks about itself.
Here is a small example:
- Which headline appeals to you more?
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Experience shows that Headline 1 offers little added value and is rather shopping data unspecific. What exactly do you want to help your customer with? Headline 2 becomes clearer: The offered guide presents the concrete solution to your potential customer’s problem—namely, that they are generating too few leads.
In addition, a personal approach and direct questions are always more effective because this makes the potential customer feel addressed and understood.
Therefore: Focus on the customer and their problem and make it clear what solution you have available.