The GDPR strengthens the rights of data subjects . This means that the data subject can request, Export contacts and customize view, and, upon request, transfer their personal data stored by a company to another company. This may be necessary, for example, when changing providers and is ensured by Article 20 of the GDPR. Customers can also request changes to their data.
Here, too, you should check whether your CRM can handle this. For example, can you export the personal data in a user-friendly format and make it available to the customer? Is the data transfer easy?
Our practical experience: Providing and editing data is incredibly easy with HubSpot CRM . With just one click, you can change a customer’s email address, export, or transfer data. Another advantage of HubSpot is that you can set up specific workflows for this .
Find out more about the perfect complement to HubSpot CRM: The HubSpot CMS
The end of the relationship: Unsubscribe/adjust the blog subscription or request to delete the data
When it comes to email marketing , it is important that every email jordan phone number library automatically contains the “unsubscribe button” in the signature.
This allows contacts to unsubscribe from your blog subscription or newsletter. Export contacts and customize This is required by the GDPR in Article 21. Users can also use this button to customize the topics they want to receive email notifications about.
Even if you don’t use HubSpot CRM or email marketing software, where such legal requirements and verification procedure a button is standard, you should make sure that your readers are given an opportunity to unsubscribe from your newsletter.
If your customer not only no longer wishes to receive your emails but also wishes to have his data completely deleted from your system, he can submit a request thanks to the right to be forgotten ( Article 17 ), which you must comply with promptly.
Therefore, make sure that your CRM also offers the option to completely delete internal system data.
Read our 6-point checklist: Email marketing according to the GDPR
Conclusion
Data protection for all users – this is the goal of the GDPR, and it obligates shopping data every company operating online to comply. This applies not only to your own privacy policy on your website, but also to data protection in emails and newsletters, as well as customer data in general. Suitable CRM software takes a lot of the work off your hands.
HubSpot is GDPR compliant
Are you looking for suitable CRM software that complies with the General Data Protection Regulation? Export contacts and customize Then contact us for a free, no-obligation consultation.
We offer up to one hour of free consultations for B2B companies with more than 10 employees. Simply book an appointment in our calendar , and we’ll call you.