60 Ways to Improve the Effectiveness of Your Email Marketing

There is no magic recipe to quickly increase the effectiveness of your mailing list. Only daily painstaking work on all fronts of email marketing gives visible results.

We tried to put together the most complete list of methods that will help you increase the return on your mailings step by step. All the tips are divided into blocks to make it easier to navigate:

Subscriber base

1. Use Double Opt-In. Double confirmation of subscription ( when the user not only leaves the address and clicks the “Subscribe” button, but fax lists also follows the link in the letter) will protect you from incorrect addresses, as well as from subscribers who subscribed by mistake. We tell you why double opt-in is good .

2. Come up with a subscription bonus. The bonus should be valuable to subscribers, but not so much that people subscribe only because of it. Otherwise, there is a risk of wasting money and cluttering the database with “cold” contacts. Offer a useful video, instructions, a checklist or a certificate for a small amount for purchases in the evolution of web design your store for an email. Which subscription bonus to choose and is it necessary at all .

3. Aim to get on the “white list “. The more subscribers add your address to their contact list, the fewer emails will end up in spam. Be sure to ask for this in the first emails. For example, in the welcome chain . Warn subscribers that otherwise they may miss useful content.

How to create a selling welcome chain

4. Keep your database clean. Remove invalid addresses from your list, unsubscribe those who send you to spam, and move inactive users to separate lists. The more “live” your database is at the time of sending, the more opens and clicks you will receive. We recommend reading our simple guide on how to clean up your subscriber database .

5. Conduct reactivation . Sometimes we send out emails, but they don’t read them. For example, the average Open Rate hasn’t risen above 5% for 3 months. What’s needed here is reactivation — a series of emails that will bring back the subscribers’ interest. The most obvious solution is to send out a series of reactivation emails with gifts and betting data bonuses. If you have several thousand such subscribers, don’t send out a reactivation email to the entire list at once. Divide it into several parts so that a low percentage of openings doesn’t harm future emails.