A well-designed profile will allow you to share your key information and also improve the way your company captures leads.
In this comprehensive guide, we go beyond the basics. We’ll show you how to strategically design your digital business card with Monocard , ensuring it’s not just a touchpoint, but a powerful tool for prospecting leads, building your brand, and closing deals. And don’t worry, it’s free!
Why are digital business cards indispensable?
Before we dive into the strategic details, let’s understand the impact of digital cards in numbers:
- Real savings: While a batch of paper phone number database cards may seem cheap, the cost of reprints, updates, and waste quickly adds up. Digital cards, on the other hand, offer instant updates, saving you time and money.
- Sustainability in action: Around 88% of paper cards are discarded on the same day they are delivered. With digital cards, you significantly reduce your environmental impact by eliminating the use of paper, ink and transportation.
- Consumer preference: Sercom research shows that 64% of Brazilians prefer to receive contact information digitally. The reason? Convenience. No one wants to manually type a number or email from a piece of paper.
How to strategically design your digital card with Monocard
Now that we understand the “why,” let’s get to the “ how .” Here are the detailed steps to creating a digital business card that goes far beyond the basics:
Define your digital identity
Your digital card should be an extension of your personal or corporate brand. This means:
- Choosing a name: Use your company a useful tool for understanding name clearly and respect the application of your visual identity, so you start to generate customer identification with your brand from the first contact.
- Profile photo: Always use your logo if the profile is corporate. If the profile is for your team, create standard photos that follow your company’s visual identity.
- Custom cover: The cover area on your digital profile is a powerful space to highlight your visual identity. Use an image that reflects your area of expertise or the DNA of your company.
Enter essential and customizable data
Monocard allows you to include multiple touchpoints. Here’s how to structure your information:
- Email and telephone: These are basic, but germany business directory must be positioned in an accessible and clear way.
- WhatsApp Business: Nowadays, several deals are closed through this tool. In this sense, always share this contact on your profile.
- Strategic Links: Add links to your website, social media, portfolio, and even a lead capture or checkout form. Research what makes sense for your business and include it in your company’s digital profile .
Strategic tip: Give preference to channels that actually generate conversions. For example, a photographer might prioritize their portfolio, while a consultant might highlight the button for scheduling meetings.
Organize your icons and elements visually
With Monocard, you can customize the order and design of the icons on the card. Use this strategically:
- Highlight the most used channels: Identify the most strategic channel for your business and place it at the top of your profile.
- Avoid excess: Less is more. A card cluttered with information can confuse the user. Prioritize the most important information.
Track metrics and constantly optimize
One of the biggest advantages of Monocard’s digital card is its ability to provide data. You can track:
- How many times your card has been viewed.
- Which links received the most clicks.
- Who downloaded your contact information.
- How many times your links have been shared
- Most viewed team profiles
- Integrate your leads with CRM to map the customer journey
Use this data to adjust your approach and understand what works best with your audience.