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Microservices architecture

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is a way to build big software by dividing it into smaller parts called microservices. Each microservice does one job, such as handling payments or user logins, and works on its own. Microservices architecture makes it easier to update and fix without changing the whole system.

For example, if a company wants to improve its payment system, it does so without affecting other parts of the app. Many companies are using microservices because they make software faster, more flexible, and easier to manage. 77% of businesses have switched to microservices, and 92% of them say it has helped their business, according to the survey conducted in 2020 and was published by Codal.

 Social media integration

Social media integration means .the results of work on
connecting a business’s website or app with platforms such as Meta, Instagram, and X (formerly Twitter) to reach more people and increase sales. Businesses use social media to share products, run ads, and talk to customers, which makes it easier to grow their brand.

Unilever is now spending 50% of its ad budget on social media influencers because they help build trust with customers according to the statistics taken from Financial Times. Social media also increases online shopping.

Posting website links on social media increases visitors and sales, while direct messaging allows businesses to answer customer questions. Social media integration helps businesses grow, sell more, and connect better with customers.

 Flexible payment options

Flexible payment options business to consumer reviews allow customers to buy products now and pay later instead of paying the full amount at once. Payment options include options such as Buy Now, Pay Later BNPL, installment plans, and delayed payments. Companies including Affirm and PayPal Credit allow buyers to split their payments into smaller amounts, which makes expensive purchases easier to afford, according to Realized.

These payment options help businesses increase sales because more people afford to buy. It also improves customer loyalty, as buyers have more chances to return to stores that offer easy payment choices according to GoCardless. Businesses attract new customers, especially those who do not have enough money to pay upfront, according to Forbes.

Businesses must be clear about payment terms and any extra fees to keep customer trust. Flexible payment options make shopping easier for customers and help businesses grow by increasing sales, keeping customers happy, and reaching more buyers.

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