New B2B sales trends russia whatsapp number data are making e-commerce faster, smarter, and more customer-friendly. Some of the biggest trends include AI-powered sales automation, mobile-friendly platforms, and flexible payment options.
AI chatbots and virtual assistants now handle 80% of B2B sales interactions, which improves response time and customer service, according to Gartner. Mobile B2B sales are growing, as 60% of B2B buyers use smartphones to make purchases, according to Statista.
Companies are also offering “Buy Now, Pay Later” (BNPL) options to make large purchases easier. These B2B sales trends show that B2B e-commerce is becoming more automated, flexible, and mobile-friendly.
How are AI and machine learning influencing B2B e-commerce sales?
AI and machine learning content of the explanatory note
are influencing B2B e-commerce sales by automating tasks, improving personalization, and increasing productivity. AI helps businesses predict what customers need, suggest products, and improve customer service.
AI-driven recommendations increase B2B sales by 10-20% by showing customers the right products at the right time according to McKinsey. AI-powered chatbots also handle 80% of customer inquiries, which reduces the need for human support.
B2B content marketing is evolving to match the needs of online buyers by focusing on valuable, easy-to-access content. Businesses are now using interactive content, webinars, and personalized email marketing to attract and educate customers.
What B2B marketing trends are influencing e-commerce platforms?
B2B marketing is business to consumer reviews influencing e-commerce platforms by focusing on video marketing, social media engagement, and account-based marketing (ABM) to reach the right audience.
93% of B2B buyers prefer watching online videos when researching products according to the article published by HubSpot. Social media platforms such as LinkedIn and X are also important marketing tools, with LinkedIn driving 80% of B2B leads according to LinkedIn Business.
Businesses are also investing more in ABM strategies, where marketing strategies are personalized for each customer. These B2B marketing trends show that B2B marketing is becoming more digital, engaging, and customer-focused.