the website, specifically on the single game tickets page, and they go to leave the site, they are shown a pop-up message with a call to action, such as, “hold up! Don’t forget to purchase your tickets for the pacers vs. Pistons game.”
because personalization (another marketing cloud tool) gathers visitor behavior behind the scenes, including mouse movement of leaving a page, the pacers can use this action as an opportunity to entice a purchase. So far, the pacers attribute a 10% increase in click-through rates to their exit disruption campaign, as well as a 3x increase in single-game revenue this season over last.
The pacers also found other
ways to personalize throughout the customer journey. They created smart segments based on data collection and preferences, delivering messages at the right time for early and late buyers, and adding in channels like sms to increase engagement with their fans. Besides the thailand phone number list obvious financial benefits, this approach also gave them multiple new chances to engage their audience and deepen their relationship with their fans.
How you can use this in your marketing
even if your customers aren’t sharing your company’s highlight reels, they can still help you build better journeys. Our state of the connected customer report found au emai list that 65% of customers expect brands to adapt to their preferences. The fever and pacers’ sports why do you reward marketing playbook shows you how to reach customers on their terms.