Doorway pages and landing pages may appear in search results, iran phone number list but their goals and functionalities are fundamentally different. Doorway pages prioritize manipulating search engine algorithms rather than providing value to users. They often contain low-quality, keyword-stuffed content that offers minimal information or relevance to the user’s search query. In contrast, landing pages are designed to convert visitors into leads or customers. They achieve this by offering valuable content directly related to the user’s search intent. Ideally, you should add a no-index tag to any landing pages so that they can’t be found by Google and you can’t get penalized.
What is the Difference Between Cloaking and Doorway Pages?
Cloaking and doorway pages are both deceptive tactics used in SEO, what are doorway pages? are they good for your seo? but they achieve their manipulation in different ways. Cloaking manipulates what search engines see compared to what human users see. This hidden page might be packed with relevant keywords to improve search ranking, while the actual content users see could be entirely different. Doorway pages act as gateways, designed to trick search engines into ranking them for specific keywords. But if each of those were doorway pages, they’d point to URL4.com/womens-shoes, which actually contained the products.
Why do SEOs Use Them?
Doorway pages are usually used by SEOs in an attempt to rank for contact lists multiple keywords. Using my example above, the main category page might be optimized for “women’s footwear“, whereas the doorway page would be optimized for “women’s shoes.” But search engines—including Google—use latent semantic indexing. They’re smart enough to know when similar keywords mean the same thing, so you can target multiple, similar keywords on a single page and still rank for all of them. Doorway pages can be used to take up more real estate in the SERPs, too—especially if they’re spanned across several domains. This can be attractive to black hat SEOs who want to push out their competitors. For example: URL1.com, URL2.com and URL3.com might rank for the term “women’s shoes“.