Analyze data and make decisions
None of this is valuable if you don’t monitor the progress closely. So, regularly analyze the data from your pages and campaigns. […]
Digital Marketing
Digital Marketing
Determine which version generates more conversions
CRO (Conversion Rate Optimization) Conversion rate optimization is a systematic approach, using a wide range of analytics and tools, focused on improving the performance of landing
Digital Marketing
Formula to calculate conversion rate
To find out what your conversion rate is, simply divide the number of conversions by the total number of visitors and
Digital Marketing
Conversion rate: how to calculate it and how to track it
“For those who don’t know where they’re going, any road will get you there .” If you have any connection to
Digital Marketing
Join forces with the Sales team
When I talk about the objective of qualifying leads, I mention that integrating data from the Marketing team into the sales team’s routine
Digital Marketing
Email Marketing campaigns makes future segmentation easier
Analyze behavior (lead tracking) The more data is collect from the lead , the more it can be filter to
Digital Marketing
Winning Customers: Lead Qualification Strategies
Acquiring new customers (as well as getting current ones to buy even more) is the goal of any business. That’s
Digital Marketing
Sources of potential customers
Related Questions Sometimes, more or less in the middle of a content block showing search results , a block will appear with questions
Digital Marketing
Organic results appear in a separate section
The SERP structure We want to attract more leads and more clicks! It is to be expect that each search
Digital Marketing
SERP: what it is and how to use it to generate more leads
In SEO , SERP (Search Engine Results Page) is exactly what the translation says: a results page on a search engine. It seems obvious,
Digital Marketing
The brand wants to speak to
Brand personality Together, word choice, writing style, and level of formality give a brand personality . With so many people selling the
Digital Marketing
Elements that make up a brand’s tone of voice
It’s easiest to view tone of voice as one piece of communication on top of another. Together, they form the personality of a