At least in Digital Marketing , tone of voice is more synonymous with personality in writing than intonation or volume.
Because everything else comes from the text : scripts for commercials, images for social media , or every new idea!
If there is consistency in tone of voice , regardless of the platform your brand uses to communicate with philippines telegram data consumers , your business gains personality .
In the ocean of Internet sameness, convincing the public that your business has personality amplifies the spotlight on:
- What your brand does;
- Why does she do;
- And who does it for!
When your audience feels like there’s a person on the other side of the screen, even in a pre-programmed message, it’s possible to generate the kind of connection that closes sales .
I’ll show you what this connection is in this content!
What is tone of voice?
If I ask you to tell me the rise of mobile app ecosystems about the people in your life, you will probably remember one very important trait about them: the way they talk !
In addition to identifying people by the way they speak, we can get an idea of who they are by the subjects they talk about , right?
The subjects that interest qatar data them, and the way they talk about them, make it obvious that certain people belong to certain groups . Even if they never meet, there are other people who are similar to them (in mannerisms and interests) all over the world!
A company’s tone of voice, then, is a set of words and styles in the communication repertoire used to reach groups within the public, creating vocabularies capable of:
- Validate authority;
- Stand out from the competition ;
- And attract people with similar personalities.
A company is made up of different people, but it needs to give the impression that it is a single organism — self-possessed, courageous and honest.
Even if the levels of introversion or extroversion in the tone of voice change here or there, the company’s values are what define the soul of the business and need to permeate all communications to nurture trust.
In practice, a company may have an audience of shareholders who need more formal content and, at the same time, may have an audience of 17-year-old consumers who have never finished a book!
The tone of voice will be the application of a vocabulary with different writing styles to serve and communicate with all these audiences — in addition to convincing new people to buy — taking advantage of what makes it original.
It’s a lot of work, and that’s why tone of voice guides exist in large companies.