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reusing existing content in different ways. For example, turning a blog post into a video, infographic, or LinkedIn post. Content repurposing saves time, reaches more people, and improves SEO.
A single case study becomes a webinar topic, quote cards, and a short podcast. Content repurposing helps keep your message consistent across all platforms in B2B marketing. It is a smart way to get the most out of your best content without always starting from scratch, according to an article published by HubSpot.
Chatbots are tools that chat with website visitors in real time. Chatbots answer questions, help with navigation, and book meetings. Conversational marketing means using real-time chats, such as with bots or live agents, to connect with potential customers quickly.
Data-driven storytelling
Data-driven storytelling ga4 for seo: best practices and reports to look at
is using real numbers and facts to tell a story in your content. The data-driven storytelling trend helps B2B companies explain difficult ideas clearly. Businesses show statistics or results to back it up instead of just saying their product is effective.
For example, a story highlights how a tool improved a client’s sales by 40% over six months. It makes your message more believable and trustworthy. Use charts, case studies, and insights to support your story. Content with data and insights has 36% more chances to build trust with B2B audiences, according to Forbes.
Marketing automation uses software to do repetitive tasks such as sending emails, posting on social media, or managing ads. It helps B2B companies save time and stay organized. Businesses send personalized messages to leads based on their behavior with tools such as HubSpot, MailChimp, or Marketo.
Augmented reality (AR) content
AR content uses business to consumer reviews
technology to show digital items in the real world. AR helps companies show off products in 3D or train employees with interactive guides in B2B businesses. For example, a company selling machines allows customers to see how the equipment fits in their factory. It is useful for sales, training, and product demonstrations.
AR creates a fun and helpful experience that people remember. As AR tools become easier to use, more B2B brands are adding them to their content plans, according to the data taken from Think with GoogleMarketing automation keeps people engaged and moves them through the sales funnel. In 2025, automation is a must-have marketing strategy for growing businesses that want to scale without hiring big teams, according to Salesforce.