Data collection: landing pages, forms and double opt-in
Do you offer newsletters or other downloadable offers in exchange for the japan phone number library reader’s or prospect’s data? Such as a checklist, white paper, or webinar? Then you need to adapt this offer and the associated process to the GDPR .
The GDPR stipulates that when a lead enters their personal data on the landing pages and forms used for this purpose, they must be clearly informed that this data will be stored and used in a specific way by the company in question.
Article 12 of the GDPR states: “The controller shall take appropriate measures to provide the data subject with all information (…) relating to the processing in a concise, transparent, intelligible and easily accessible form, using clear and plain language (…).” Does your CRM meet the The information that must be provided is specified in Article 13 of the GDPR.
The best option for GDPR-compliant implementation is a content what does an seo agency do? management system (CMS) with integrated CRM . This allows you to design websites, landing pages, and forms yourself. This ensures that all the required information is provided to potential customers in the right place.
Based on this knowledge, your lead can ultimately decide whether they want to provide you with their data. It’s important to ensure that the lead actually has to actively give their consent and isn’t guided by, for example, a pre-checked box. Details on consent can be found in Article 7 of the GDPR.
You can play it safe with the double opt-in process
After entering their data, the interested party or potential customer receives another email confirming that they actually agree to the release.
Even though the GDPR doesn’t require this procedure, we recommend it. This shopping data allows you to provide long-term, verifiable confirmation that you have fulfilled your obligation to provide information and that the potential customer has actually voluntarily consented to the use of their data.
CRM data protection requirements: Are you ready for GDPR? Check it out with our checklist !