When using the WhatsApp Business Platform (API) through a Business Solution Provider (BSP), you don’t typically create “broadcast lists” in the same way as the free WhatsApp Business App (which is limited to 256 contacts who have saved your number). Instead, you use the BSP’s tools to:
Select a pre-approved Message Template (Utility, Authentication, or Marketing).
Compose the message (filling in any variables like customer names).
Send or schedule the “broadcast” to your selected segment.
WhatsApp Broadcast Marketing Strategy – Best Practices:
Focus on Opt-In, Always:
Explicit Consent: This is non-negotiable. Clearly state that users are opting in to receive messages from your business on WhatsApp and what kind of messages they’ll receive.
Methods:
Website forms: Dedicated sign-up forms, opt-in during checkout.
Click-to-WhatsApp ads: Facebook/Instagram ads that initiate a WhatsApp chat.
QR codes: On packaging, in-store, or middle east mobile number list print materials.
SMS opt-in: Text a keyword to a number to receive a WhatsApp opt-in link.
Customer Service (subtle opt-in): If a customer initiates a chat, you can ask for consent to send future updates.
Segment Your Audience:
Don’t send blanket broadcasts. Use your customer data (purchase history, Browse behavior, demographics, interests) to create targeted segments.
Examples:
“Customers whatsapp’s stance on bulk messaging and spam: who bought X in the last 3 months.”
“Abandoned cart users.”
“New subscribers.”
“VIP customers.”
“Customers clean email interested in [specific product category].”
Why? Segmentation ensures higher relevance, engagement, and a better quality rating from WhatsApp.
3. Provide Value with Every Message.