How do you determine exactly where friction occurs? Are you perhaps already working in the spirit of the flywheel? Leverage improvement potential Or how do you identify potential for improvement in your company?
The flywheel provides a much more comprehensive view of all activities and highlights how the actions of all teams influence each other. The flywheel emphasizes that sales, or rather marketing and sales, are not isolated entities.
Everything is connected
the way potential customers move through the sales process—how iran phone number library strangers become readers and website visitors, whether prospects become satisfied and successful customers, and, ultimately, whether your customers become advocates who recommend your company to friends and colleagues.
HubSpot’s flywheel encompasses the phases of Attract, Engage, and Delight. Leverage improvement potential We translate these terms as Attract, Interact, and Excite:
Attract: This is where prospects first interact with your company and become part of your flywheel. First, provide added value—in the form of relevant content—to the customer before the customer themselves becomes your added value.
Engage: Win over the potential customer and make the decision and purchase the brand wants to speak to process easier. Guide them through the customer journey by convincing them step by step.
Delight: Your customers’ success is your success. So, ensure your product or service contributes to their success. Serve your customers comprehensively, adapt to, and understand their challenges—offering solutions before their problems become apparent.
Become more efficient and measure success per phase
Ask yourself what you’re investing in each phase and how you’re measuring the success of those investments. Finally, define your main strategy for each phase of the flywheel and measure its success using various metrics.
In the Attract phase, for example, you can see success based on monthly website shopping data traffic. In the Engage phase, you first measure users of your free offers and then pay customers based on conversion rates. In the Delight phase, you identify your promoters and the customers who make further purchases with you.
The delight phase is particularly important for efficiency reasons: Focus holistically on the customer and, above all, optimize your delight strategy. Continue to delight your customers even after the first purchase, contribute to their success, and encourage referrals. Satisfied customers drive your flywheel. And once it starts spinning, it won’t stop so quickly.