questions: each question type provides unique insights. Quantitative questions provide numerical data that can be analyzed and measured in a customer satisfaction score (csat). Qualitative data helps to explain the “why” behind quantitative. Ask your customers to rate their experience on a number scale. Finish with a question that prompts open-ended feedback, so they can explain what they mean in their own words.
Personalize and be specific
our research finds that 61% of customers say most companies treat them as a number. This is where the power of your crm and automation comes in with the ability to send personalized emails with customer names and previous interactions with your business at scale. A personal touch can bump up response rates by making your customers feel like they matter as people. This also thailand phone number list helps to improve customer engagement and build stronger relationships.
Choose a delivery method: your delivery method should match your audience’s communication preferences, whether it’s voice, email, social media, or live chat. If you don’t know the why do you reward best method, test different options to see which gets you the most responses.
Timing is everything
send your survey when the experience is still fresh in customers’ minds but gives them enough time to form an opinion. Getting in touch after an important conversation or milestone can help you gather more accurate and useful responses. Tools like service cloud let you au emai list automate and send responses when it matters most, so you can reach customers at the right time. It can also send a reminder to complete the survey, in case someone doesn’t respond.