The SERP structure
We want to attract more leads and more clicks!
It is to be expect that each search engine — and each different device displaying the search engine — will display the SERP in a personalized way.
Even though they have been reorganized, some elements are common across platforms :
- Videos appear separate from images;
- And, with the popularization of Artificial Intelligence , small summaries have appeared at the top of the SERP with links to the websites from which the excerpts were taken.
Did you notice that we’re not saudi arabia telegram data just talking about a page with search results? There’s a wide variety of content and resources that can be displayed on the SERP.
It’s like a utility belt: whatever your growth needs, there’s an element of the results page that can significantly impact your business!
I will talk about them later.
SERP Features
Each of the SERP features (or “resources” in our language) is design to maximize your business’ visibility and generate the emergence of smartphones clicks. Let’s start with a favorite:
Advertisements
The most attention a website can get in the SERP non-organically is through ads .
Ads appear at the top of the results under the heading ” Sponsored ” and display a customizable snippet of text for each of the rented header spaces.
For example, when someone searches for “ Orgânica Digital ”, the first sponsored result (and organic too) is from Orgânica:
Because my team and I drink from the source we sell, we dominate the SERP with ads — and without them !
We have thus achieved qatar data absolute dominance over the SERP of different keywords related to Digital Marketing and the like. Sounds great, doesn’t it?
Tip: Paid Media and Organic Media: a complete guide to reconciling the two
Featured Snippets
Speaking of one of the most prominent organic parts of the SERP (i.e., a space that cannot be rent for ads), we talk about featured snippets .
They provide direct answers to questions typed by users , displaying not only the text, but also lists, tables, images and videos — as well as a link to the source website for these media.
Knowledge Panel
We can say that the knowledge panel is the third focus of attention after ads and featured snippets!
This sidebar on the results page summarizes information extracted from reliable sources (such as Wikipedia) on the topic searched.
Look at Organic again:
Tip: 2023: Complete Guide to Inbound Marketing
Carousels
After the user looks at the sponsored ads, perhaps past the featured snippets and knowledge panel They arrive at a horizontal row called a carousel .
Carousels display small cards of images, videos, news or even products. As “shortcuts” to navigate through topics related to the search .