In SEO , SERP (Search Engine Results Page) is exactly what the translation says: a results page on a search engine.
It seems obvious, right? But search engines stopped listing results in a simple way years ago.
When multiple people search for the same keywords , each of them sees a different results page because the SERP is customizable at an individual level !
And the urgency to influence the SERP as much as possible — so that the majority of users see your company despite all the variation in results — requires a greater understanding of the “anatomy” of those results.
Since this influence is russia telegram data fundamental in generating leads (and generating leads is fundamental for expanding your business on the Internet), I created this content with everything you need to know about SERP .
Let’s find what you’re looking for?!
What is SERP?
The main function of SERP the emergence of mobile phones here is to help you understand how search results appear to users .
By knowing how different search engines display results pages, we gain clues about what to do to increase our business’s presence on the Internet — and convert more people, of course!
SEO , for example, is a website optimization technique to make them appear at the top of search engines.
This technique works strategically within a Digital Marketing plan because it is a way for companies, like yours, to have a lifetime flow of new leads .
It is a one-time investment (or from time to time), capable of generating continuous results for any Internet business!
The best part about investing qatar data in SEO — and paying attention to the SERP — is that organic traffic doesn’t depend on paid media to grow . On the contrary: SEO causes a “snowball effect” that can gain momentum with paid ads, but will attract customers organically.
Leads (potential customers) are searching on Google for :
- Answers to the questions you have;
- Solutions to the problems they face;
- And facilitators for the desires that move them.
When your brand appears in the SERP offering any of these three materials of emotional value (which affects the lead’s life for the better), it is your brand that they begin to trust.
Content is well-positioned and relevant
Just take a look at the average CTRs for each organic position on Google :
While the first position has a rate of 47% , the second 17%, the third 11%… So you can understand why the second page of results is consider the “Google graveyard”!
Additionally, SERP features (which I’ll explain in more detail below) also tend to have high CTRs. Google’s organic results history , for example, shows that:
- Organic content in “related questions” has, on average, a 98% rate;
- And organic results in “images” have a CTR of 78%;
- An organic link in the “knowledge panel” has 70%.
In other words: if your links are optimize, relevant and people feel compelle to click on them, you will certainly be well position in the SERP and will receive many clicks.
These clicks can become leads, and once the lead trusts your brand, they will do whatever you suggest they do — especially if it’s with you! The power of generating qualified leads , like these, comes from placing new content on the SERP one at a time.
And of course, with the dominance of several pages in search results , the audience also grows! Digital Marketing directs this audience to the sales team and, in the end, profitability ends up as high as your company’s leadership in the sector.