An avatar is the first thing your subscribers see, and in the news feed it is also a thumbnail. When choosing an image for an avatar, think about how informative and readable it is in this form? Will it convey the meaning and content of your account?
If it is a company, a logo is selected. It will serve to increase brand recognition . For an expert or microbusiness, a neutral portrait. In this case, it will be easier to gain trust with the “face”. Do not write small text and add unnecessary details. Make sure that the color scheme is in harmony with the cover.
Avoid stock images
It is important to use safe images for profile design. These are those for the use of which there is no material or reputational liability for copyright infringement.
The best solution is to use your own photos, buy telemarketing data even if you took them yourself and not by a professional photographer. Such photos will best convey the features of your business. In addition, they arouse interest and trust among users.
If you sell products of your own making, you should not post photos of similar ones, but someone else’s. Hiring a photographer for one day is not that expensive, but the photos of the products taken together with the process of their production will last you a long time.
Another option is to buy photos from photo stocks or use photos with a free license. But in this case, it may turn out that the same photos are used not only by you, but also by your competitors.
Pay attention to the description
The account description is a test of your ability to express your thoughts briefly and succinctly. If you are advertising your store, then the description should include the USP – unique selling proposition . It’s just that everyone offers fabrics, and you, for example, offer natural fabrics. If you are a blogger – briefly explain why it is worth subscribing to you.
If you want to get subscribers, the description should be written in such a way that it attracts and interests them. It is also worth including hooks – seasonal discounts, free shipping, quick exchange, etc.
Don’t forget about contacts, a call to action, an dating data active link to the site, if you have one. The link in the description should be shortened using a special service. Try different descriptions and test the display of your page in search, be sure to view from different devices.
Use calls to action
A call to action is a short statement aimed at an immediate reaction from the user. It is a gentle push to buy, go to a website or page, subscribe, etc. Whether this will be done or not depends largely on the correct wording.
The call to action button can be placed under the cover and linked to the required page. The button option is selected depending on the specifics of the business and the needs of the target audience.
Eternal Instagram Stories (Highlights)
Eternal Stories are Stories that are pinned to your profile header, below your main information. They don’t disappear over time.
The purpose of eternal Stories is to answer you fall into these traps too: psychological triggers in advertising the most frequently asked questions and work through objections. It is important to place a sufficient amount of information, but at the same time not to overload the header with “round things”. Experts recommend creating 5-10 such Stories, thinking through their subject matter in advance.
It is worth providing information about the brand, uploading a catalog of services, price list, terms of order, payment and delivery, reviews, etc. This will help you save time on correspondence with clients, and they will make a decision about the purchase.
Different formats for different social networks
If horizontal photos are better suited for Facebook, then vertical ones are better for Instagram. Image sizes adapted to each network will make your profile more convenient and easier to perceive. Each platform has its own requirements for the amount of text in publications. And even emojis are slightly different.
Don’t forget about the display features of avatars and covers on different devices. As a rule, they look different in the web version, app, and mobile version. Taking this into account, you will avoid cropping images in inappropriate places.
Properly designed business account will help you successfully develop your brand and turn social networks into a source of attracting new clients for your business.