governments across the globe. It’s hard to earn and easy to lose. This presents an enormous challenge for anyone working in the public sector. Just one bad experience with the government can have a big impact on a constituent’s sense of trust. And research shows that difficulties are common when it comes to government interactions..
The trust imperative 4.0 report
a joint study between salesforce and bcg, found that 74% of respondents faced a problem while using digital government services. Complex processes and technical difficulties were the most frequent culprits. While trust in government varies across jurisdictions, some countries have more work to do compared to others. The 2024 edelman trust barometer shows that thailand phone number list only 42% of respondents across 25 countries trust government leaders. In the u.k. And u.s. The situation is even more dire — 66% of respondents believe that u.k. Government regulators lack adequate understanding motivate your reps with of emerging technologies to regulate them effectively. Further, pew research center found that only 15% of americans trust the federal government to do what’s right — a figure among the lowest reported in seven decades.
The good news for governments
is that technology can enhance trust with constituents through tailored experiences which better meet their expectations. In an increasingly digital world, more aero leads seamless experiences are closely aligned to higher levels of satisfaction with government. Countries like the netherlands, sweden, and australia benefited from low rates of user experience issues and also saw an improvement in net satisfaction with digital government services. How did these digital-forward governments do it? And how can agencies take advantage of technology like ai to improve service delivery and earn trust?