It is common for Marketing professionals to be amazed by the tens of thousands of views on Paid Media ads , for example, or on any other Digital Marketing efforts .
But views (also called “impressions”) aren’t everything!
What matters is the number france telegram data of people who see these advertisements on the Internet and decide to click on them!
This is why CTR , from the English ” Click Through Rate “, is one of the most relevant metrics , indicating:
- Converting curious people into potential customers;
- The effectiveness of campaigns;
- And which elements to optimize!
Read on to understand what CTR is, how to calculate it, and how to increase your click-through rate to convert more leads into buyers!
What is CTR (Click Through Rate)
Originating from the English an office with ergonomic furniture term “Click Through Rate”, CTR is an acronym that can be freely translated as “Click Through Rate ” and is tremendously important for measuring the effectiveness of your offer.
By offer, I mean any type of message that aims to persuade a person to click on your media , be it:
- A link displayed organically in search results;
- A Paid Media ad displayed on search engines or social media;
- The subject of an email in an Email Marketing flow ;
- Or any call to action (CTA) on a page aimed at getting the public to take action towards your business!
No matter how much your offer, ad or content appears on the first page of results,
What will convince someone to click on it is how compelling your call to action is !
If competitors just below you china numbers in the results display more persuasive messages, they will be the ones who get the clicks!
But don’t worry: in addition to learning how to increase your CTR, it will be clear at the end of this article that, although very important, having a high Click Through Rate does not necessarily mean more sales .
Because there is no point in having a high CTR if the audience clicking on your offer is not qualified!
A qualified audience makes up your ideal audience: the one most likely to buy the idea, service or product that your company offers!
Tip: Winning Customers: Lead Qualification Strategies
Increasing your Click Through Rate is essential, but getting the right people to click on your calls to action is just as impactful as increasing your CTR.
As the profitability of search engines and social networks depends directly on the number of users using these platforms, search engines like Google and media like Instagram prioritize messages with high CTR .
After all, a high CTR probably indicates that the offer displayed is so relevant to users that they have no doubts about clicking on it — increasing their trust in the search engine or social network that provided such an accurate answer!
The opposite is also true: the less relevant it is, the less these people will use the platform that brought such poor results and will start using others!
These facts make it clear that a high CTR is great for your business’s authority and sales — but the work doesn’t stop there.