Companies spend a lot of time thinking about their customers’ digital experience. A good one can keep customers coming back, prompt them to buy more each time they visit, and turn them into raving fans (those who share their positive experiences with others). A bad digital experience can have the opposite effect, frustrating customers so much that they seek other providers and often never return.
Why You Need to Address DEX
Negative DEX is about more than job function email list employees’ personal feelings. Their frustration can lead to many negative consequences, including sharing unflattering information about your company on websites like Glassdoor, making it more difficult for you to find qualified employees. On top of that, these team members may choose to leave, forcing you to spend additional resources and money as you seek to replace them. Difficulty finding workers plus more workers leaving equals fewer people to perform critical work.
The Impact of Hybrid Work
On top of all the pre-pandemic the mission of one laptop per child is to empower challenges that keep companies from offering a positive DEX, the recent spike in hybrid work has brought additional concerns, due largely to the lack of control IT teams have on remote work environments. The problem becomes amplified even more when remote workers travel, frequently switching between locations, such as airports, hotels, and coffee shops.
What Employees Want
What employees want in their digital hong kong phone number experience isn’t hard to identify. For example, requesting new office supplies should be as easy as ordering dinner using a food delivery app. Customer care programs should be as intuitive as a social media platform. The company intranet and knowledge base should be as simple to navigate as a well-designed shopping site.