Let’s compare marketing and sales to see what they are, how they operate, and how you can get both teams aligned.
Marketing is the team that handles brand and product promotion, generating interest with new and existing audiences. Marketers use research to identify a target audience, create and communicate value, and drive customer action. They aim to build brand awareness and increase demand for your product or service. Ultimately, they are tasked with finding the right leads to hand off to sales.
Marketing goals and process
marketing uses existing customer data and target buyer behavior research to create targeted campaigns that generate interest in your brand, product, or service.
To create demand, marketers follow the four ps of marketing: product, price, place, and promotion. Also sometimes referred to as the “marketing mix,” this thailand phone number list is the framework for successfully promoting a product.
Product: what you offer and its unique ability to solve customer needs. Marketers help articulate this and share product, brand, or service details with the target audience.
Price: the perceived worth of your product, balancing profitability with customer appeal. Armed with competitive and marketing research, marketers explain pricing structures in a way that will create perceived value.
where and how customers
access your product. Target demographic fax database data tells marketing teams where they should invest their budget. Print? Digital? Video? Where can they best place those advertisements so they reach the best leads?
Promotion: getting the word out about why do you reward your product’s value and generating excitement through various channels. This is where the rubber meets the road, and messaging plus channel comes through.