Your website has many different visitors, each of whom should be addressed differently. Who should see the chat First, there are your customers and existing leads, who are already stored in your CRM . You can connect them directly with the relevant account manager via chat, for example. Second, there are anonymous visitors who have never been to your website before and therefore want to be addressed differently.
Pay attention to details
Make sure the design of your chat matches your website. You should also india phone number library consider how you want to address your visitors in advance. Tailor the tone and wording of your messages to your company. For example, do you use informal or formal language?
Save snippets
Snippets are text modules that help answer specific questions more quickly. For example, if you’re frequently asked the same question, you can prepare snippets, save them, and insert them into your chat window with one click. For large sales organic results appear in a separate section teams, snippets can also help ensure that similar questions are always answered in the same way.
Make a plan for follow-up
Before you start a live chat, you should ask yourself the following questions:
- What happens to my chats? Which employee are they assigned to?
- What happens to visitors after they chat?
- Do I want to set up a follow-up sequence ?
- Do I want to create a deal?
- Do I want to create a ticket?
Always offer added value
Even if a chat is sent to your sales team to generate leads, the focus shouldn’t be on selling. Who should see the chat the point is to provide added value to your website visitors through the chat by answering their questions and helping them with their problems shopping data or challenges. Consider training your chat employees beforehand!
Conclusion
As you can see, with just a few tips, you can effectively integrate live chat into your website. This not only allows you to offer your customers excellent, personalized service, but also generates new leads . However, it’s important that you prepare well and tailor your chat approach to your persona and the customer journey .
By the way: Live chat is available free of charge in all HubSpot portals!
Make contact!
Do you have questions?
Keep in touch with your website visitors and customers with live chats!
If you have any further questions about chats or generally about the digitalization of your marketing, sales, and customer service departments, no problem! We would be delighted if LANGEundPFLANZ could contribute at least a little to helping you overcome the current challenges.
That’s why we offer up to one hour of free consultations to B2B companies with more than 10 employees. Simply book an appointment in our calendar , and we’ll call you: